Facility spotlight

Persistence, relationships help direct growth in China

By Sue Nading

Martin Lin, managing director of Business Development for Rockwell Collins in China, says our employees have adapted quickly to a rapidly changing Chinese marketplace. This has led to successful relationships and business contracts.
Photo by David Zhong

Long recognized as a "sleeping giant" of global commerce and trade, China has evolved into a complex marketplace of enormous economic opportunity. For more than 20 years, Rockwell Collins has maintained operations in this country and established a reputation for excellence and reliability due to our employees' experience and dedication.

"Within the last couple of decades, the Chinese aviation marketplace has been growing at an unprecedented rate in comparison to other countries," said Martin Lin, managing director of Business Development for Rockwell Collins in China. "Our employees have learned to adapt quickly and have been able to meet customers' requirements, and that has led to some very successful relationships and business contracts."

Separate, yet focused

According to Lin, Rockwell Collins equipment has been installed in many airplanes manufactured in China, and is on almost every Western airliner operated within the country.

Working with companies such as Xian Aircraft, Harbin Aviation Industries Group and AVIC I Commercial Aircraft Company (ACAC), our employees have been able to supply avionics systems and provide key expertise to engineers in the integration of existing aircraft.

"We also have upgraded the high frequency ground radio stations for the Civil Aviation Administration of China's (CAAC) Air Traffic Management Bureau (ATMB), which is located in the southwest region of China in a town called Lhasa," said Grace Du, a sales specialist for Government Systems in our Beijing representative office. "It was a very significant contract and this installation is probably one of the world's highest at 12,500 feet above sea level."

Sales and support of Air Transport Systems (ATS) in Beijing, Shanghai and Guangzhou provide for the growing aviation needs of China's burgeoning regional airline industry. Head-Up Guidance Systems (HUGS®), which allow aircraft to land and take off in low-visibility conditions, is one of the products available to our customers. Recently, Passenger Systems has been added to include passenger in-flight entertainment systems on commercial airlines.

Ron Ho, sales director of Commercial Systems in our Shanghai office, says that although we have more than one location in China, "the goal is the same — to make Rockwell Collins stand out and remain the most trusted name in avionics." Photo by Payton Zou
Catchmedia

"Our Shanghai office and its 14 employees provide sales and service for communication and cabin electronics solutions to the Chinese airlines and other business and regional aircraft customers," said Ron Ho, sales director of Commercial Systems in our Shanghai office. "While we have more than one location or facility in China with different functions, the goal is the same — to make Rockwell Collins stand out and remain the most trusted name in avionics."

In addition to these offices, Rockwell Collins Aviation Maintenance Services Shanghai Limited (CAMSS) has been formed with China Eastern Airlines in Pudong, Shanghai. According to its general manager, Cary Chua, this joint venture provides repair, maintenance and overhaul services for commercial air transport and in-flight entertainment equipment.

"Our 30 employees provide convenient and speedy repair service for all types of products used by Chinese airlines," said Chua. "We operate through the approval of CAAC, as well as the United States Federal Aviation Administration (FAA), which assures our customers of our high quality repairs and re-certifications."

Education, relationships remain key

Education is a significant factor within Chinese culture and, in recognition of that, Rockwell Collins has established student exchange programs, scholarships and training opportunities.

Programs have included partnerships with Beijing University of Aeronautics and Astronautics (BUAA), Northwest Polytechnical University (NPU) in Xian, Nanjing University of Aeronautics and Astronautics (NUAA), The University of Iowa in Iowa City, Iowa, and Iowa State University in Ames, Iowa.

"The key to our success within this industry is cooperation with key organizations, especially with research and educational institutions," said Lin. "Rockwell Collins has made significant investments and developed strong corporate and personal relationships in China.

"We have made excellent progress to date," continued Lin. "Maintaining and cultivating relationships with Chinese government officials, as well as strategic collaborations within the aviation industry, will continue to provide mutual benefits."

Working together toward the same goal will also continue to carry Rockwell Collins in China into the future.

"By using innovation, integrity and leadership skills, we will not only achieve sustainable growth and operational excellence, but success for all who are involved," Said Lin.

Sue Nading is a freelance writer.

Volume 12 Issue 2 > Facility spotlight
Volume 12 Issue 2 Open to innovative ideas Inventor of the Year Scott Zogg Engineers of the Year Mike Espenes Steve Robbins Rob Frank The power of a simple choice From Clay Jones Executive profile - Kent Statler Letters to the editor Contributors in this issue Across our company Service anniversaries Retirees In memoriam Facility spotlight		Facility spotlight Persistence, relationships help direct growth in China By Sue Nading Martin Lin, managing director of Business Development for Rockwell Collins in China, says our employees have adapted quickly to a rapidly changing Chinese marketplace. This has led to successful relationships and business contracts. Photo by David Zhong Long recognized as a "sleeping giant" of global commerce and trade, China has evolved into a complex marketplace of enormous economic opportunity. For more than 20 years, Rockwell Collins has maintained operations in this country and established a reputation for excellence and reliability due to our employees' experience and dedication. "Within the last couple of decades, the Chinese aviation marketplace has been growing at an unprecedented rate in comparison to other countries," said Martin Lin, managing director of Business Development for Rockwell Collins in China. "Our employees have learned to adapt quickly and have been able to meet customers' requirements, and that has led to some very successful relationships and business contracts." Separate, yet focused According to Lin, Rockwell Collins equipment has been installed in many airplanes manufactured in China, and is on almost every Western airliner operated within the country. Working with companies such as Xian Aircraft, Harbin Aviation Industries Group and AVIC I Commercial Aircraft Company (ACAC), our employees have been able to supply avionics systems and provide key expertise to engineers in the integration of existing aircraft. "We also have upgraded the high frequency ground radio stations for the Civil Aviation Administration of China's (CAAC) Air Traffic Management Bureau (ATMB), which is located in the southwest region of China in a town called Lhasa," said Grace Du, a sales specialist for Government Systems in our Beijing representative office. "It was a very significant contract and this installation is probably one of the world's highest at 12,500 feet above sea level." Sales and support of Air Transport Systems (ATS) in Beijing, Shanghai and Guangzhou provide for the growing aviation needs of China's burgeoning regional airline industry. Head-Up Guidance Systems (HUGS®), which allow aircraft to land and take off in low-visibility conditions, is one of the products available to our customers. Recently, Passenger Systems has been added to include passenger in-flight entertainment systems on commercial airlines. Ron Ho, sales director of Commercial Systems in our Shanghai office, says that although we have more than one location in China, "the goal is the same — to make Rockwell Collins stand out and remain the most trusted name in avionics." Photo by Payton Zou Catchmedia "Our Shanghai office and its 14 employees provide sales and service for communication and cabin electronics solutions to the Chinese airlines and other business and regional aircraft customers," said Ron Ho, sales director of Commercial Systems in our Shanghai office. "While we have more than one location or facility in China with different functions, the goal is the same — to make Rockwell Collins stand out and remain the most trusted name in avionics." In addition to these offices, Rockwell Collins Aviation Maintenance Services Shanghai Limited (CAMSS) has been formed with China Eastern Airlines in Pudong, Shanghai. According to its general manager, Cary Chua, this joint venture provides repair, maintenance and overhaul services for commercial air transport and in-flight entertainment equipment. "Our 30 employees provide convenient and speedy repair service for all types of products used by Chinese airlines," said Chua. "We operate through the approval of CAAC, as well as the United States Federal Aviation Administration (FAA), which assures our customers of our high quality repairs and re-certifications." Education, relationships remain key Education is a significant factor within Chinese culture and, in recognition of that, Rockwell Collins has established student exchange programs, scholarships and training opportunities. Programs have included partnerships with Beijing University of Aeronautics and Astronautics (BUAA), Northwest Polytechnical University (NPU) in Xian, Nanjing University of Aeronautics and Astronautics (NUAA), The University of Iowa in Iowa City, Iowa, and Iowa State University in Ames, Iowa. "The key to our success within this industry is cooperation with key organizations, especially with research and educational institutions," said Lin. "Rockwell Collins has made significant investments and developed strong corporate and personal relationships in China. "We have made excellent progress to date," continued Lin. "Maintaining and cultivating relationships with Chinese government officials, as well as strategic collaborations within the aviation industry, will continue to provide mutual benefits." Working together toward the same goal will also continue to carry Rockwell Collins in China into the future. "By using innovation, integrity and leadership skills, we will not only achieve sustainable growth and operational excellence, but success for all who are involved," Said Lin. Sue Nading is a freelance writer.